Axioms of Web Design

The Packing District located in Anaheim California is a venue which hosts many different restaurants and merchants. Their business objectives would be an easy interface for users to understand and find out what merchants are currently there and what they offer as well as an easily laid out way to find upcoming events. There is an easily identifiable grid component that is framed by the art work around the page. This condenses the page to the center column but is acceptable because of the aesthetically pleasing symmetry and the angles created by the rows of trees that lead your eyes to the bottom of the page and into the information about how to connect with them and the event calendar.

While this page does not contain a lot of text the image location is correct. The background artwork is not overbearing while the foreground art pulls your attention to the center of the page without feeling overwhelmed. The image remains the same until clicked away to scroll through the other images and a gentle dissolve lends itself to the comfort of the change. Much like mentioned above the angles of the rows of trees move our eyes through the webpage and lend themselves as guides.

A bit of critique for the page is that the bottom right part of the greed featuring the social media, email list, and music for artists who may be playing soon at the venue seems scarce because of the size and spacing and the Instagram link is redundant with the entire Instagram located in the bottom center part of the grid. Having the images on a slide show function instead of a click-through function would lend itself to ease of use for the site as well. Overall a very easily navigated site that does not use a lot of tricks or distractions to get the point across.