Communication Artifact - Bear Bones System

I was in charge of creating the commercial for our project. My vision for this commercial and all the possibilities for our product in St. George was vast. However, with the only prototype of the product being in the Salt Lake area and very little time to create the commercial we had the creator and owner of the company film the trailer at work and send me all the footage in which I was able to go through and cut this commercial. As I looked through the footage I could see that his cameraman that was piloting the drone was not a professional camera man and so I had to work with a lot of footage that had shadows of the drone or that were shaky shots and luckily I was able to salvage enough footage to put together this advertisement. I was focused on lining up musical cues with the royalty free music I got off of the Youtube creator tab that gives the user tons of free music to use in creating a video without having to give credit for the song. Once I lined up the video with the music I brought in a voice actress and recorded the script I wrote for this commercial. I then had to line up the spoken word to the correct cues of the video. Once all of that was complete I was able to color correct. I came up with the slogan "It's worth the weight" for Bear Bones because this has been an anticipated project which has to keep pushing back it's release dates and the product itself is proud of the lightweight because it gives any vehicle the ability to tow. As I created this advertisement I began to realize that while it could work as a commercial spot on Youtube, Spotify, or any other main media source it would also be a great video to play on a showroom floor or at an expo. The video is very technical in the way that it presents the product and it's features. Normally when I think of a commercial I think of actors and actresses showing why this product is great, but I believe this innovative product deserved a more sophisticated representation because it can sell itself without the help of paid actors and actresses. Things that would have made this commercial more powerful would have been the ability to control the shots but something that would be even more assistive in this would be to have a demonstration of folding it up or even having someone who has never used it connect it and take it down to show how easy it really is. Overall I am proud of the commercial spot I created with what I was given to use. I believe this commercial could be something very useful to the company and with more time and access to the product I would be able to create them an even better commercial.

Throughout the video the car and trailer act as a vector. The entire piece is full of gestalt because it will bring emotions for anyone who enjoys having the freedom to tow their toys wherever and whenever they need them. Throughout the video the vehicle is heading up hill which shows not only the ease of using the trailer but signifies that there is no limit on your adventure you will constantly be elevated by the product. The white vehicle follows our style guide with the black trailer and the silver/gray color of the cement. We accent the foreground image of the vehicle and trailer with the colorful background of the sky and mountains.